Salary Grade: $17.22 - $23.29 DOE Reports To: Marketing Director FSLA Classification: Non-Exempt Closing Date: October 20, 2020
This individual will contribute to existing marketing programs, while assisting with the development of new and annual initiatives aligned with company goals. The ideal candidate will have prior experience with a wide range of marketing functions, including promotions, advertising, branding, direct mail coordination, and social media. The Marketing Coordinator must be an organized multitasker able to handle many diverse projects at once and meet tight deadlines.
Conduct research and analyze player tracking to benefit marketing efforts; Creatively align internal and external needs in order to design and implement successful marketing campaigns
Manage effective tracking systems for online marketing activities
Identify and analyze competitors
Collaborate with design to produce exceptional promotional materials
Examine marketing copy for inconsistencies and/or errors and adjust accordingly
Organize promotional and event activities
Coordinate, implement, and input direct mail program(s) in accordance with Player
Development for several campaigns
May attend meetings as a representative of the marketing department, will be responsible for taking of the meeting notes and distributing it to team members
Assist in the development and implementation of the company’s brand strategy
Quantify all campaign efforts to achieve immediate and long-term business goals, identifying and executing improvements for processes, content, and lead generation producing an ROI for any actions taken
Maintain all marketing storage areas as well as log, update, and report on all marketing/promotions inventory. Will also oversee the maintenance of marketing, equipment, and supplies
Manages video content on all video monitors
Expedites purchasing, storing, distribution of marketing materials, and reconciling invoices while tracking the marketing products budget
Routinely audit marketing platforms such as: website, social, marketing collateral, digital signage etc. to ensure all posted copies are accurate, up to date, and contains relevant material
This job description does not list all of the duties of this position. The incumbent may be instructed by management to perform other duties or to assist with special projects as assigned
Knowledge and Abilities:
Associates degree in Business, Advertising, Marketing or related field preferred and 2 or more years of experience in corporate promotions and/or special events, direct casino experience required; OR equivalent combination of education and experience that demonstrates the abilities to fulfill the position
Must have outstanding organizational and research skills
Excellent writing, communication, and presentation skills
Must be computer literate with proficiency in Windows based programs
Intermediate abilities to operate MS Office software including Word, Excel, etc.
Solid working knowledge of traditional and digital marketing tools
Experience with research using data analytics software such as: intermediate knowledge of Bally’s Intelligence, and intermediate knowledge of Casino Marketplace
Ability to be flexible and willing to learn as much as possible about marketing within all departments
Able to make simple calculations based on all types of measurements and using trial and error technique
Commitment to routinely go above and beyond in the accomplishment of position responsibilities in an effort to play a role to achieve company goals
Must present an image of excitement, enthusiasm, and outgoing personality, while being able to project a professional appearance and be a team player
Ability to be flexible, self-starter, and tackle multiple tasks and organized
Ability to perform duties independently with little to no supervision, operating from established practices and procedures and according to gaming regulations
May be required to work variable work hours, including days, evenings, weekends, and holidays
Must be able to travel at short notice to other properties
Must have a valid driver’s license and qualify for company’s insurance
Must possess or have ability to obtain a valid Tribal Gaming License
Manual and finger dexterity for operation of a personal computer, routine filing and other paperwork
Ability to sit, stand or walk for prolonged periods of time
Ability to bend, squat, reach, push, and pull on a frequent basis
Be able to frequently lift and/or move up to 25 pounds
Ability to comprehend complex issues.
Sufficient visual acuity to write, recognize printed materials, computer screen, and notice non-verbal behavior.
Ability to project voice to small and large audiences, carry on telephone conversations, hear and grasp verbal communications and equipment prompts.
Must be able to drive in adverse weather conditions.
May be exposed to a high level of noise in the work environment
May be exposed to tobacco smoke, fumes or airborne particles
These requirements need to be met to represent knowledge, skill and/or ability to perform job functions. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
Drug test required in accordance with CTFC policy. CTFC is an Indian preference employer.